Ajinomoto Gyoza Product Launch
Getting Skeptical Retail Buyers and Shoppers To Flip For Frozen Japanese Food
Technics True Wireless Earbuds New Customer Acquisition
Making Noise On The Links And In A Category Dominated by Big Spending Competitors
LUMIX Product Launch
Getting Serious Photographers and Content Creators to Auto-Focus On This Challenger Brand
Cadillac New (Asian) Customer Acquisition
Finding New Growth Opportunities For Cadillac Where Others Said That There Were None
Jose Ole Brand Re-launch
Exciting Tastebuds in the Frozen Food Aisle With the Relaunch of This Mexican Food Brand
Ling Ling Brand Re-launch
Heating-up the Frozen Food Aisle By Relaunching This Inactive Asian Cuisine Brand
Western Union New (Multicultural) Customer Acquisition
Re-energizing The Love and Trust For Western Union Among US-based Immigrant Audiences And Overcoming Threats From Nimble Dotcom Start-ups
Just BARE Chicken Brand and Portfolio Launch
Grilling-up Growth for a New Brand in a Highly Commoditized Food Segment
Mexican National Team Event Activation
Striking A Chord, Igniting a Sense of Community, and Getting Fans To Appreciate Bud Light, Wells Fargo and Pepsi
U.S. Army Multicultural Recruitment
Overcoming Personal, Familial, Community and Cultural Obstacles To Drive Recruitment to U.S. Army
Melia Hotels New Customer Acquisition
Creating Innovative Paths To Drive Sales Performance and Profit For A Little Known (but Big) Resort Chain
Slotomania New Customer Acquisition
Breathing New Life and Revenue Growth In A Mobile Gaming App That Was Getting Crushed by Competitors