Selected Work

Ling Ling

Heating-up the Frozen Food Aisle By Relaunching This Inactive Asian Cuisine Brand


Making Noise in a Category Dominated by Big Spending Competitors With Cult-like Users


Finding New Growth Opportunities For Cadillac Where Others Said That There Were None

Western Union (U.S. Outbound)

Re-energizing The Love and Trust For Western Union Among US-based Immigrant Audiences And Overcoming Threats From Nimble Dotcom Start-ups


Grilling-up Growth for a New Brand in a Highly Commoditized Food Segment

Mexican National Team

Striking A Chord, Igniting a Sense of Community, and Getting Fans To Appreciate Bud Light, Wells Fargo and Pepsi

Jose Ole

Exciting Tastebuds in the Frozen Food Aisle With the Relaunch of This Mexican Food Brand


Getting Serious Photographers and Content Creators to Auto-Focus On This Challenger Brand

U.S. Army

Overcoming Personal, Familial, Community and Cultural Obstacles To Drive Recruitment to U.S. Army 

Melia Hotels

Creating Innovative Paths To Drive Sales Performance and Profit For A Little Known (but Big) Resort Chain


Breathing New Life and Revenue Growth In A Mobile Gaming App That Was Getting Crushed by Competitors