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May 30, 2024 Creative, Culture, Ideas, Trending

More Consumers Agree That Your Advertising Likely Sucks

There is trouble in advertising land. Consumers are increasingly annoyed with advertising. This has been created by the marketers and their ad agencies. But our question is who is responsible and accountable?

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Sep 13, 2024 Agency News, Culture

Agency Returns From Its Second Annual Off-site Held in Aruba

Left Off Madison leadership spent the Labor Day holiday weekend in Aruba with invited colleagues and their families on the company’s second annual off-site. The timing of the off-site is deliberate to coincide when the agency slow-down is least impactful on client business. The spouses, children, and significant others of the Left Off Madison team […]

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May 23, 2024 Culture, Ideas, Trending

Take Me Out To The Ball Game With Your Customer Prospects

With rising media costs and CMOs finding it tougher to drive return-on-investment with the big net of spending into the media waters in hopes of catching customers, it’s time that some of those brands look to cohorts. Are Major League Baseball fans an option? Read on to find out if MLB is right for your brand.

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Feb 24, 2024 Culture, Ideas, Trending

Marketers Could Replace Sports Sponsorships With Art Galleries & Aquariums

Before spending their next dollar, marketers might want to reconsider their sponsorship strategy and approach based upon consumer shifts.

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Feb 19, 2024 Culture, Ideas, Trending

Where International Vacation Travelers Are Heading, Or Not

With in the influx of soft news stories focused on the upcoming Spring break and summer vacation getaways, we took a closer look at which international destinations are growing and shrinking. The results may surprise you.

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Jan 16, 2024 Culture, Ideas, Trending

Where to Watch the Super Bowl

Consumers Are Shifting Where They Will Watch The Big Game That Could Affect Grocery Sales

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Jan 15, 2024 Culture, Multicultural, Trending

Diversity in Advertising Could be Experiencing a Reversal by Consumers

Two years ago, 23.7% of respondents aged 18 and older in the MRI-Simmons survey strongly agreed that culturally diverse advertising is essential for a company’s relevance. See how that’s changed now.

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Nov 6, 2023 Agency News, Ideas, Media

Boris Litvinov Of Left Off Madison: 5 Ways To Manage Your Marketing Budget For Improved ROI

Start your testing and learning journey with digital channels. As you gather insights and successes, gradually integrate them into your standard marketing strategy. Meanwhile, continue experimenting with fresh opportunities. When properly executed, a one-month intensive testing schedule can yield exceptional outcomes.

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Sep 1, 2023 Agency News, Culture, Media, Multicultural

Left Off Madison Digs Into Specific Ethnicities To Carve Out Its Niche

Their specialty: digging deeper into ethnic audiences and their distinct tendencies (as in, Columbians are different from Mexicans or Argentinians, even though many agencies tend to lump them into one Latin cohort)

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Jul 31, 2023 Agency News, Culture

Agency’s First Annual Offsite Is More Than Sun and Fun

New York-based advertising agency Left Off Madison hosted its first annual company offsite in July on the islands of Turks and Caicos. The timing marks two years following its start. The intention of the off-site is to assess, plan, and prioritize efforts to grow the agency’s brand and business for the year ahead. Left Off […]

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Jan 31, 2023 Agency News, Media

Former Dentsu Media Executive Joins Left Off Madison

“Getting back together with Boris only adds more fuel to the agency’s fire to power brand and business growth for our clients’ businesses,”

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Mar 22, 2022 Culture, Ideas

Angry at the Price of Food Today? Grow a Vegetable Garden.

Defining the fruit and vegetable gardener.

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Dec 2, 2021 Agency News, Culture, Ideas

A Shift Toward Mass Personalization: Robert Douglas, Left Off Madison

Besides a whole lot of mid-sized companies scrambling to get their own 1st party data collection going as they weather cold, harsh reality of a cookless targeting future, I see a huge push in DTC.

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Oct 29, 2021 Agency News, Culture, Ideas

People are the Most Important Asset: Robert Douglas, Left Off Madison

Our industry is based upon people — that is the primary and most important asset. Having and retaining the best talent is the most important attribute an advertising agency can deliver its clients.

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Sep 16, 2021 Culture, Ideas, Multicultural

One To Watch Unfold: Cadillac, EVs, and Black Audiences

As it turns out, Black car buyers are just not that interested in EVs right now.

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