From Unknown to Unstoppable: How Ajinomoto Gyoza Took Costco by Storm
We turned Ajinomoto’s gyoza from a regional test into a nationwide Costco success, hitting 3.8X sales targets in weeks.
How Technics Teed-up Golf Culture to Drive Premium Earbud Sales—and Outsmart the Giants
Technics took on audio giants with the AZ80 launch by targeting an unexpected niche: young, affluent, and diverse golfers.
Breaking Through the Lens: LUMIX S5II Series Gains Ground on Industry Giants
By leveraging audience insights, targeted messaging, and striking creative, our campaign for the LUMIX S5II and S5IIX cameras outperformed expectations, driving strong sales trends and carving market share from entrenched competitors.
Driving Desire: How Cadillac Won Over Canada’s Young, Affluent Chinese Luxury Buyers
By blending sharp cultural insights with high-impact creative, Cadillac’s in-language campaign for ATS, XT5, and Escalade models smashed English-language benchmarks—capturing the attention (and clicks) of Canada’s affluent “Fuerdai” market.
Bringing KOSÉ’s Beauty Legacy to America’s Front Row
Left Off Madison introduced Japan’s premier beauty house, KOSÉ Corporation, to the U.S. cosmetics industry with a striking WWD print spread and a CEO-led video debut, overcoming language and time-zone hurdles to deliver a flawless first impression.
Turning Up the Flavor: How José Olé Rekindled Growth and Consumer Cravings
By redefining brand positioning, launching bold new advertising, and amplifying in-store and social presence, José Olé broke years of flat growth—boosting household penetration by 6% and paving the way for exciting new product launches.
Ling Ling Brand Re-launch
Heating-up the Frozen Food Aisle By Relaunching This Inactive Asian Cuisine Brand
Launching the SEIKO x Jimmie Johnson Collab Watch
Sometimes All a Client Really Needs Is a TV Spot to Launch Its New Product
xfinity: Connecting Cultures, Growing Subscribers
We helped Xfinity tap into an entirely new subscriber base by connecting with Asian American audiences in ways that felt authentic, relevant, and immediate.
Western Union New (Multicultural) Customer Acquisition
Re-energizing The Love and Trust For Western Union Among US-based Immigrant Audiences And Overcoming Threats From Nimble Dotcom Start-ups
Just BARE Chicken Brand and Portfolio Launch
Grilling-up Growth for a New Brand in a Highly Commoditized Food Segment
Mexican National Team Event Activation
Striking A Chord, Igniting a Sense of Community, and Getting Fans To Appreciate Bud Light, Wells Fargo and Pepsi
U.S. Army Multicultural Recruitment
Overcoming Personal, Familial, Community and Cultural Obstacles To Drive Recruitment to U.S. Army
Melia Hotels New Customer Acquisition
Creating Innovative Paths To Drive Sales Performance and Profit For A Little Known (but Big) Resort Chain
Slotomania New Customer Acquisition
Breathing New Life and Revenue Growth In A Mobile Gaming App That Was Getting Crushed by Competitors