From Retail Reliance to DTC Dominance: Panasonic’s Marketing Transformation
We turned one Panasonic project into a multi-brand, multi-device DTC powerhouse, driving record ROI with precision targeting, sharp brand differentiation, and nonstop optimization.
How Technics Teed-up Golf Culture to Drive Premium Earbud Sales—and Outsmart the Giants
Technics took on audio giants with the AZ80 launch by targeting an unexpected niche: young, affluent, and diverse golfers.
xfinity: Connecting Cultures, Growing Subscribers
We helped Xfinity tap into an entirely new subscriber base by connecting with Asian American audiences in ways that felt authentic, relevant, and immediate.
Breaking Out of the Commodity Coop: How Pilgrim’s Pride Hatched Just BARE into a National Premium Brand
Pilgrim’s Pride transformed from a B2B poultry giant into a consumer brand contender by launching Just BARE, using a coordinated retail and advertising strategy to win shelf space, market share, and profit in a fiercely competitive chicken category.
Turning 4 Freezer Aisle Underdogs into Category Climbers
We turned Ajinomoto’s four low-awareness frozen food brands into distinct, fast-growing players by carving unique positions and targeting precise audiences on lean budgets.
From Unknown to Unstoppable: How Ajinomoto Gyoza Took Costco by Storm
We turned Ajinomoto’s gyoza from a regional test into a nationwide Costco success, hitting 3.8X sales targets in weeks.
Racing Against Time: SEIKO & Jimmie Johnson’s Coutura Solar Chronograph Launch
To introduce SEIKO’s special-edition Coutura Solar Chronograph, we crafted a high-energy yet authentic TV and print campaign with NASCAR legend Jimmie Johnson, blending performance, style, and heartfelt storytelling that connected his racing legacy to his role as a devoted father.
Bringing KOSÉ’s Beauty Legacy to America’s Front Row
Left Off Madison introduced Japan’s premier beauty house, KOSÉ Corporation, to the U.S. cosmetics industry with a striking WWD print spread and a CEO-led video debut, overcoming language and time-zone hurdles to deliver a flawless first impression.
Breaking Through the Lens: LUMIX S5II Series Gains Ground on Industry Giants
By leveraging audience insights, targeted messaging, and striking creative, our campaign for the LUMIX S5II and S5IIX cameras outperformed expectations, driving strong sales trends and carving market share from entrenched competitors.
From Bay Area Dumplings to a National Favorite: Ling Ling’s Brand Reawakening
We revitalized Ling Ling from a quiet category player into a distinct, nationally recognized Asian frozen food brand through sharp positioning, fresh creative, and a full-funnel marketing push that’s already sparking strong consumer interest and purchase intent.
Turning Up the Flavor: How José Olé Rekindled Growth and Consumer Cravings
By redefining brand positioning, launching bold new advertising, and amplifying in-store and social presence, José Olé broke years of flat growth—boosting household penetration by 6% and paving the way for exciting new product launches.
Driving Desire: How Cadillac Won Over Canada’s Young, Affluent Chinese Luxury Buyers
By blending sharp cultural insights with high-impact creative, Cadillac’s in-language campaign for ATS, XT5, and Escalade models smashed English-language benchmarks—capturing the attention (and clicks) of Canada’s affluent “Fuerdai” market.
From Under the Radar to Top of the Charts: How Slotomania Made Boring Fun
By breaking free from conventional app marketing and blending bold creative with offline media in key markets, we turned Slotomania from a struggling mobile game into a buzzworthy, revenue-driving hit that earned a nationwide campaign rollout.
Keeping the Money Love Flowing: Western Union Reconnects with the World
By transforming money transfers into heartfelt acts of connection and delivering culturally tailored campaigns through hyper-targeted media, Western Union achieved three straight years of growth, boosted revenue 4%, and drove a 12% spike in transactions during promotions.
Caesars Entertainment – Building Loyalty with Asian Audiences
We helped Caesars Entertainment win over Asian American audiences by centralizing 40 properties into one cohesive strategy, tailoring in-language campaigns, and creating cultural touchpoints like “Culinary Battles.”
From Lotería to Legacy: How We Turned a $10K Budget into a World Cup Watch Party Phenomenon
Striking A Chord, Igniting a Sense of Community, and Getting Fans To Appreciate Bud Light, Wells Fargo and Pepsi
Marching Past Barriers: How We Recruited the Next Generation of African-American Army Leaders
Overcoming Personal, Familial, Community and Cultural Obstacles To Drive Recruitment to U.S. Army
From Expedia’s Loss to Melia’s Win: How We Turned Clicks into Cash
Creating Innovative Paths To Drive Sales Performance and Profit For A Little Known (but Big) Resort Chain