Selected Work

Ajinomoto Gyoza Product Launch

Getting Skeptical Retail Buyers and Shoppers To Flip For Frozen Japanese Food

Technics True Wireless Earbuds New Customer Acquisition

Making Noise On The Links And In A Category Dominated by Big Spending Competitors

LUMIX Product Launch

Getting Serious Photographers and Content Creators to Auto-Focus On This Challenger Brand

Cadillac New (Asian) Customer Acquisition

Finding New Growth Opportunities For Cadillac Where Others Said That There Were None

KOSÉ Cosmetics Introduction to the U.S. Market

When All The Client Really Needs is Help Soft-launch in the U.S. Market

Jose Ole Brand Re-launch

Exciting Tastebuds in the Frozen Food Aisle With the Relaunch of This Mexican Food Brand

Ling Ling Brand Re-launch

Heating-up the Frozen Food Aisle By Relaunching This Inactive Asian Cuisine Brand

Launching the SEIKO x Jimmie Johnson Collab Watch

Sometimes All a Client Really Needs Is a TV Spot to Launch Its New Product

Western Union New (Multicultural) Customer Acquisition

Re-energizing The Love and Trust For Western Union Among US-based Immigrant Audiences And Overcoming Threats From Nimble Dotcom Start-ups

Just BARE Chicken Brand and Portfolio Launch

Grilling-up Growth for a New Brand in a Highly Commoditized Food Segment

Mexican National Team Event Activation

Striking A Chord, Igniting a Sense of Community, and Getting Fans To Appreciate Bud Light, Wells Fargo and Pepsi

U.S. Army Multicultural Recruitment

Overcoming Personal, Familial, Community and Cultural Obstacles To Drive Recruitment to U.S. Army 

Melia Hotels New Customer Acquisition

Creating Innovative Paths To Drive Sales Performance and Profit For A Little Known (but Big) Resort Chain

Slotomania New Customer Acquisition

Breathing New Life and Revenue Growth In A Mobile Gaming App That Was Getting Crushed by Competitors