Selected Work

Diversity in Advertising Could be Experiencing a Reversal by Consumers

Two years ago, 23.7% of respondents aged 18 and older in the MRI-Simmons survey strongly agreed that culturally diverse advertising is essential for a company's relevance. See how that's changed now.

Left Off Madison Digs Into Specific Ethnicities To Carve Out Its Niche

Their specialty: digging deeper into ethnic audiences and their distinct tendencies (as in, Columbians are different from Mexicans or Argentinians, even though many agencies tend to lump them into one Latin cohort)

One To Watch Unfold: Cadillac, EVs, and Black Audiences

As it turns out, Black car buyers are just not that interested in EVs right now.