Before spending their next dollar, marketers might want to reconsider their sponsorship strategy and approach based upon consumer shifts.
With in the influx of soft news stories focused on the upcoming Spring break and summer vacation getaways, we took a closer look at which international destinations are growing and shrinking. The results may surprise you.
Two years ago, 23.7% of respondents aged 18 and older in the MRI-Simmons survey strongly agreed that culturally diverse advertising is essential for a company's relevance. See how that's changed now.
Their specialty: digging deeper into ethnic audiences and their distinct tendencies (as in, Columbians are different from Mexicans or Argentinians, even though many agencies tend to lump them into one Latin cohort)
Defining the fruit and vegetable gardener.
Besides a whole lot of mid-sized companies scrambling to get their own 1st party data collection going as they weather cold, harsh reality of a cookless targeting future, I see a huge push in DTC.
Our industry is based upon people — that is the primary and most important asset. Having and retaining the best talent is the most important attribute an advertising agency can deliver its clients.