Marketers Could Replace Sports Sponsorships With Art Galleries & Aquariums
Before spending their next dollar, marketers might want to reconsider their sponsorship strategy and approach based upon consumer shifts.
Where International Vacation Travelers Are Heading, Or Not
With in the influx of soft news stories focused on the upcoming Spring break and summer vacation getaways, we took a closer look at which international destinations are growing and shrinking. The results may surprise you.
Where to Watch the Super Bowl
Consumers Are Shifting Where They Will Watch The Big Game That Could Affect Grocery Sales
Diversity in Advertising Could be Experiencing a Reversal by Consumers
Two years ago, 23.7% of respondents aged 18 and older in the MRI-Simmons survey strongly agreed that culturally diverse advertising is essential for a company's relevance. See how that's changed now.
Left Off Madison Digs Into Specific Ethnicities To Carve Out Its Niche
Their specialty: digging deeper into ethnic audiences and their distinct tendencies (as in, Columbians are different from Mexicans or Argentinians, even though many agencies tend to lump them into one Latin cohort)
Angry at the Price of Food Today? Grow a Vegetable Garden.
Defining the fruit and vegetable gardener.
A Shift Toward Mass Personalization: Robert Douglas, Left Off Madison
Besides a whole lot of mid-sized companies scrambling to get their own 1st party data collection going as they weather cold, harsh reality of a cookless targeting future, I see a huge push in DTC.
People are the Most Important Asset: Robert Douglas, Left Off Madison
Our industry is based upon people — that is the primary and most important asset. Having and retaining the best talent is the most important attribute an advertising agency can deliver its clients.
One To Watch Unfold: Cadillac, EVs, and Black Audiences
As it turns out, Black car buyers are just not that interested in EVs right now.