More Consumers Agree That Your Advertising Likely Sucks
There is trouble in advertising land. Consumers are increasingly annoyed with advertising. This has been created by the marketers and their ad agencies. But our question is who is responsible and accountable?
Agency Returns From Its Second Annual Off-site Held in Aruba
Left Off Madison leadership spent the Labor Day holiday weekend in Aruba with invited colleagues and their families on the company’s second annual off-site. The timing of the off-site is deliberate to coincide when the agency slow-down is least impactful on client business. The spouses, children, and significant others of the Left Off Madison team […]
Take Me Out To The Ball Game With Your Customer Prospects
With rising media costs and CMOs finding it tougher to drive return-on-investment with the big net of spending into the media waters in hopes of catching customers, it's time that some of those brands look to cohorts. Are Major League Baseball fans an option? Read on to find out if MLB is right for your brand.
Marketers Could Replace Sports Sponsorships With Art Galleries & Aquariums
Before spending their next dollar, marketers might want to reconsider their sponsorship strategy and approach based upon consumer shifts.
Where International Vacation Travelers Are Heading, Or Not
With in the influx of soft news stories focused on the upcoming Spring break and summer vacation getaways, we took a closer look at which international destinations are growing and shrinking. The results may surprise you.
Where to Watch the Super Bowl
Consumers Are Shifting Where They Will Watch The Big Game That Could Affect Grocery Sales
Diversity in Advertising Could be Experiencing a Reversal by Consumers
Two years ago, 23.7% of respondents aged 18 and older in the MRI-Simmons survey strongly agreed that culturally diverse advertising is essential for a company's relevance. See how that's changed now.
Left Off Madison Digs Into Specific Ethnicities To Carve Out Its Niche
Their specialty: digging deeper into ethnic audiences and their distinct tendencies (as in, Columbians are different from Mexicans or Argentinians, even though many agencies tend to lump them into one Latin cohort)
Agency’s First Annual Offsite Is More Than Sun and Fun
New York-based advertising agency Left Off Madison hosted its first annual company offsite in July on the islands of Turks and Caicos. The timing marks two years following its start. The intention of the off-site is to assess, plan, and prioritize efforts to grow the agency’s brand and business for the year ahead. Left Off […]
Angry at the Price of Food Today? Grow a Vegetable Garden.
Defining the fruit and vegetable gardener.
A Shift Toward Mass Personalization: Robert Douglas, Left Off Madison
Besides a whole lot of mid-sized companies scrambling to get their own 1st party data collection going as they weather cold, harsh reality of a cookless targeting future, I see a huge push in DTC.
People are the Most Important Asset: Robert Douglas, Left Off Madison
Our industry is based upon people — that is the primary and most important asset. Having and retaining the best talent is the most important attribute an advertising agency can deliver its clients.
One To Watch Unfold: Cadillac, EVs, and Black Audiences
As it turns out, Black car buyers are just not that interested in EVs right now.