What’s Driving Growth Right Now
BETTER QUESTIONS. SHARPER THINKING. BIGGER GROWTH OPPORTUNITIES.
Most marketing commentary explains what happened. We're more interested in what brands should do next.
From changing consumer behavior and competitive pressures to brand strategy, creative effectiveness and sales performance, we examine the forces shaping business growth.
Sometimes we challenge conventional thinking. Sometimes we question the numbers. Always, we look for opportunities marketers can act on.
Because great insights should lead to better decisions — and better business results.
Everyone Needs an 18th Birthday
A childhood ultimatum taught me that growth often begins when doing nothing is no longer an option — a lesson for people, careers, companies, brands and ad agencies.
The Logo Survived. The Brand Didn’t.
The Douglas clan coat of arms may be one of history’s earliest examples of a logo becoming a true brand. Through war, reputation, mythology, and cultural meaning, the symbol evolved into something people feared, respected, and emotionally understood. But over centuries, as the stories and relevance faded, the brand slowly decayed back into a logo. A lesson many modern marketers still haven’t learned.
Culture, Sound, and the Signal Most Brands Are Missing
Reggae and Caribbean-rooted music aren’t just globally popular— they’re globally effective. From Kingston to San Juan, these sounds now operate at pop scale while doing something most advertising struggles to achieve: they’re felt. Slower tempos, steady rhythms, and bass-driven immersion align with how the human body responds to sound. The question isn’t why this culture travels. It’s why more brands aren’t building against it.