What’s Driving Growth Right Now
BETTER QUESTIONS. SHARPER THINKING. BIGGER GROWTH OPPORTUNITIES.
Most marketing commentary explains what happened. We're more interested in what brands should do next.
From changing consumer behavior and competitive pressures to brand strategy, creative effectiveness and sales performance, we examine the forces shaping business growth.
Sometimes we challenge conventional thinking. Sometimes we question the numbers. Always, we look for opportunities marketers can act on.
Because great insights should lead to better decisions — and better business results.
Every Brand Wants More. Where Should the Next Dollar Go?
Every brand wants more. Where should the next dollar go? Simply Good Foods, Newell, and Unilever reveal the hard choices behind portfolio growth—and the questions to ask before approving your next marketing budget.
MORE TO MARKET. LESS BUDGET. NOW WHAT?
One hero campaign. A whole portfolio under pressure. Left Off Madison explores what it takes to grow multiple brands with competing priorities, tight budgets, and sales targets that don’t wait for their turn in the spotlight.
Nothing New in the Can? Give People Something New to Care About.
The KFC–Pepsi split raises a bigger marketing question: How do established brands stay relevant? Product innovation helps. Bold advertising, thoughtful collaborations and cultural participation can create fresh demand.
The Data Pointed Us Somewhere. People Told Us Why.
Five brands. Five examples of how Left Off Madison combined quantitative data with real consumer conversations to shape audiences, creative, and media— showing why qualitative research matters in the AI era.
Luxury’s Retreat Is Premium’s Opportunity
Consumers are rethinking what’s worth paying more for. As luxury moves further out of reach, premium brands have an opportunity to earn that spending. When every dollar matters, better has to matter more.
Attention Is Not the Same as Brand Momentum
American Eagle generated headlines. Aerie generated momentum. Here’s why attention alone cannot fix an unclear brand, uneven assortment or weak purchase frequency. And how portfolio discipline turns buzz into growth.
Digital Recovery Can Hide a Store-Traffic Problem
Digital sales can rise while stores lose relevance. Bath & Body Works and other retailers reveal why better conversion cannot replace a compelling reason to visit, browse and discover.
The Upgrade Cycle Is Back. Is Your Brand Giving People a Reason?
The upgrade cycle is returning, but better technology does not automatically create demand. Brands win when marketers translate product improvements into benefits people can understand, desire and act on.
Inside the indie agencies founded by Omnicom and IPG’s former staffers
DIGIDAY spotlights Left Off Madison co-founder Rob Douglas among the indie leaders reshaping the agency model combining big-agency experience with the flexibility, senior attention and integrated services modern brands need.