What’s Driving Growth Right Now
BETTER QUESTIONS. SHARPER THINKING. BIGGER GROWTH OPPORTUNITIES.
Most marketing commentary explains what happened. We're more interested in what brands should do next.
From changing consumer behavior and competitive pressures to brand strategy, creative effectiveness and sales performance, we examine the forces shaping business growth.
Sometimes we challenge conventional thinking. Sometimes we question the numbers. Always, we look for opportunities marketers can act on.
Because great insights should lead to better decisions — and better business results.
People Know Your Brand. What’s Making Them Choose It?
People know your brand. But why should they choose it? Five questions— and lessons from our team’s work across food, automotive, hospitality and more— show how consumer understanding can turn attention into action.
Starbucks Forgot Why People Stayed. Local Coffeehouses Didn’t.
Starbucks’ struggles and Nike’s missteps reveal a shared risk: losing touch with why customers choose you. As local coffeehouses preserve the experience, bigger brands face a reminder: protect what made you worth choosing.
Luxury’s Retreat Is Premium’s Opportunity
Consumers are rethinking what’s worth paying more for. As luxury moves further out of reach, premium brands have an opportunity to earn that spending. When every dollar matters, better has to matter more.