Inside the indie agencies founded by Omnicom and IPG’s former staffers

By Sam Bradley for DIGIDAY

Image: Ivy Liu

Digiday spotlights Left Off Madison co-founder Rob Douglas among the agency leaders redefining what an independent shop can be. Drawing on Douglas’s experience at Young & Rubicam, BBDO, Ogilvy and Dentsu, Left Off Madison combines media and creative services in a flexible model built to give ambitious brands the senior-level attention they might not receive from a traditional holding company.

The article explores how Douglas and other industry veterans are applying the best lessons of the holding-company world while leaving its rigid structures behind. For Left Off Madison, that means assembling top talent around each client’s needs and delivering the strategic depth, agility and personal attention today’s marketers increasingly demand.

Read the full article on DIGIDAY HERE (behind a subscription-based pay wall)