FOR IMMEDIATE RELEASE

New York, NY – April 2, 2025 – Integrated media-creative agency Left Off Madison has been named agency of record for ASR Motorsport, a dynamic new force in the automotive aftermarket industry. Founded in January 2025, ASR Motorsport is set to redefine the custom wheel and performance accessories space with an expanding portfolio of bold, innovative brands.

ASR Motorsport already boasts a powerful lineup including Arena Wheel Co., Select Precision Alloys, Resto Wheel Co., and recently acquired Corsart Wheels, and has offices in Atlanta, Dallas, Houston, Los Angeles, and New York. Its veteran team—made up of true rock stars of the aftermarket world—delivers products designed to make a statement for every kind of enthusiast, from off-road beasts and luxury sedans to classic trucks and exotic builds.

“We knew we needed a versatile agency that could help us launch brands with bootstrap budgets, ride the bumpy start-up road, and be ready to scale fast when the time comes,” said Nick Lanzello, CEO of ASR Motorsport. “Left Off Madison not only got it—they were pumped to dive in. They’re not just building our websites and ads—they’re in the trenches with us, fueling every part of our go-to-market engine.”

As AOR, Left Off Madison will lead strategy and execution across web development, social media, media planning and buying, and a full range of creative services—from national advertising campaigns to event activations, branded apparel, and more.

“What got us hooked was Nick’s deep expertise, clear business vision, and just flat-out infectious energy,” said Rob Douglas, CEO of Left Off Madison. “Boris [Litvinov, President] and I walked out of that first meeting like we just test-drove a twin-turbo Charger—adrenaline pumping and all in.”

Douglas continued, “It’s not every day an agency gets the opportunity to work in automotive aftermarket, launch and scale multiple brands at once, and flex every muscle we’ve built helping brands go from idea to icon. ASR Motorsport is that rare opportunity.”

The partnership is already moving at high speed with upcoming product releases including Ryze Suspension, a portfolio of lift and leveling kits, and Hard Nuts & Bolts, a bold new line of decorative lug nuts. Later this year, ASR Motorsport will also relaunch DAZZ Wheels, a nostalgic brand beloved by custom car fans of the 1980s.

With ASR Motorsport gunning for leadership across all corners of the automotive aftermarket and Left Off Madison riding shotgun as the agency co-pilot, this partnership is fully tuned for impact.

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Media Contact:
Mike Persaud

MPersaud@LeftOffMadison.com
917-531-6127


About Left Off Madison

Left Off Madison (leftoffmadison.com) is an independent, full-service media-creative agency built for brands that want to punch above their weight. Based in New York City, Left Off Madison specializes in uncovering white-space opportunities, crafting emotionally resonant creative, and delivering media strategies that actually reach targetable audiences to drive sales and measurable return on investment. From start-ups to global brands, the Left Off Madison team works across industries to launch, reposition, and accelerate growth—always with bold ideas, cultural fluency, and zero pretense. Its clients include Panasonic North America, Ajinomoto Foods, Sanrio Ltd., Exponent Beauty, and Kosé USA.

About ASR Motorsport

ASR Motorsport (asrmotorsport.com) was founded by experts in the automotive after-market category in early 2025 with the intention to push the boundaries of wheel design, performance, and retail partnerships. With an expanding portfolio that includes Arena Wheel Co., Select Precision Alloys, Resto Wheel Co., Corsart Wheels, Ryze Suspension, and Hard Nuts Lug Nuts, ASR Motorsport is committed to serving automotive enthusiasts across a spectrum of styles and specialties. From classic restorations to cutting-edge performance builds, ASR Motorsport continues to lead the way in delivering wheels that make a statement—on and off the road.