Game-changing insights for marketers: Sports fan data meets precision targeting across 100+ platforms.

Here’s the deal: Left Off Madison just dropped something huge for marketers chasing sports fans. Partnering with MRI-Simmons, they’re now serving up specialized audience insights for any publisher or platform. This makes them the one of the first independent agency to crack the code on turning sports fan data into precise, addressable audiences across everything—connected TV, social media, display media—you name it.

And they’re not playing small ball. They’re covering 20+ major leagues, from the NFL to MLS, Olympics to NASCAR, even niche favorites like Lucha Libre and women’s international soccer. Add in big players like boxing, UFC, and sports betting platforms, and you’ve got a treasure trove of insights that can be drilled down to state-specific data.

This isn’t just a fancy tool; it’s a marketing power move. Their proprietary U.S.-based data platform integrates with MRI-Simmons’ 60,000+ consumer attributes to build smarter, more actionable audience segments. Think demographics, psychographics, media habits—you name it. Boris Litvinov, President and Media Lead, put it best:

“We’re not just giving marketers a slice of the pie; we’re handing them the whole bakery. Whether you’re reaching superfans or casual viewers, we’ve got the data to help you deliver the right message, at the right time, on the right platform. No guesswork—just results.”

This is a game-changer for brands that have been locked out of sports audience data without dropping big bucks on sponsorships. Robert Douglas, CEO, broke it down:

“Sports audience targeting used to be like fishing blindfolded. Now, we’re giving brands a GPS. Whether it’s MLB season or the NBA playoffs, you’re not just buying media—you’re buying ROI.”

The timing couldn’t be better. Global spending on sports media rights is set to hit $60 billion this year. Left Off Madison isn’t just keeping up—they’re leading the charge, doubling down on sports and entertainment to deliver unmatched results.

Bottom line: If you’re not leveraging this, your competition probably is. The game just changed—time to step up in 2025.