Left Off Madison Levels Up Sports Audience Targeting with Next-Gen Data Intelligence Platform
Game-changing insights for marketers: Sports fan data meets precision targeting across 100+ platforms.
Agency Returns From Its Second Annual Off-site Held in Aruba
Left Off Madison leadership spent the Labor Day holiday weekend in Aruba with invited colleagues and their families on the company’s second annual off-site. The timing of the off-site is deliberate to coincide when the agency slow-down is least impactful on client business. The spouses, children, and significant others of the Left Off Madison team […]
Boris Litvinov Of Left Off Madison: 5 Ways To Manage Your Marketing Budget For Improved ROI
Start your testing and learning journey with digital channels. As you gather insights and successes, gradually integrate them into your standard marketing strategy. Meanwhile, continue experimenting with fresh opportunities. When properly executed, a one-month intensive testing schedule can yield exceptional outcomes.
Left Off Madison Digs Into Specific Ethnicities To Carve Out Its Niche
Their specialty: digging deeper into ethnic audiences and their distinct tendencies (as in, Columbians are different from Mexicans or Argentinians, even though many agencies tend to lump them into one Latin cohort)
Agency’s First Annual Offsite Is More Than Sun and Fun
New York-based advertising agency Left Off Madison hosted its first annual company offsite in July on the islands of Turks and Caicos. The timing marks two years following its start. The intention of the off-site is to assess, plan, and prioritize efforts to grow the agency’s brand and business for the year ahead. Left Off […]
Former Dentsu Media Executive Joins Left Off Madison
“Getting back together with Boris only adds more fuel to the agency’s fire to power brand and business growth for our clients’ businesses,”
A Shift Toward Mass Personalization: Robert Douglas, Left Off Madison
Besides a whole lot of mid-sized companies scrambling to get their own 1st party data collection going as they weather cold, harsh reality of a cookless targeting future, I see a huge push in DTC.
People are the Most Important Asset: Robert Douglas, Left Off Madison
Our industry is based upon people — that is the primary and most important asset. Having and retaining the best talent is the most important attribute an advertising agency can deliver its clients.