What’s Driving Growth Right Now
Most insights explain the past. Ours are built to win what’s next.
This is where we call out what’s breaking, what’s working, and where growth is being created right now—so you can move before everyone else does.
Retail Media Without Brand Building Is Just Expensive Shelf Rent
One CPG marketer spent roughly $10 million a year on shopper marketing behind three established brands, with little meaningful upstream brand support. The result? Household penetration did not grow. It declined. Why? Because the shelf, the sponsored product unit, and the retailer search result were asked to do the work of brand building. They cannot. Retail media can help close demand. It cannot replace the work of creating it.