What’s Driving Growth Right Now

BETTER QUESTIONS. SHARPER THINKING. BIGGER GROWTH OPPORTUNITIES.

Most marketing commentary explains what happened. We're more interested in what brands should do next.

From changing consumer behavior and competitive pressures to brand strategy, creative effectiveness and sales performance, we examine the forces shaping business growth.

Sometimes we challenge conventional thinking. Sometimes we question the numbers. Always, we look for opportunities marketers can act on.

Because great insights should lead to better decisions — and better business results.

Leadership POV, Marketing Strategy, Creative Strategy, Media Strategy, Communication Strategy, Growth Strategy Robert Douglas Leadership POV, Marketing Strategy, Creative Strategy, Media Strategy, Communication Strategy, Growth Strategy Robert Douglas

The Growth Watchlist: March Edition

Five categories. Millions of lost users. And not one of them is a demand problem. From backyard staples to road trip essentials, the brands losing right now all made the same mistake: they stayed familiar while consumers moved on. Meanwhile, competitors didn’t just get better, they got more relevant. If your brand still relies on what worked yesterday, this one’s worth your attention.

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