What’s Driving Growth Right Now
BETTER QUESTIONS. SHARPER THINKING. BIGGER GROWTH OPPORTUNITIES.
Most marketing commentary explains what happened. We're more interested in what brands should do next.
From changing consumer behavior and competitive pressures to brand strategy, creative effectiveness and sales performance, we examine the forces shaping business growth.
Sometimes we challenge conventional thinking. Sometimes we question the numbers. Always, we look for opportunities marketers can act on.
Because great insights should lead to better decisions — and better business results.
People Know Your Brand. What’s Making Them Choose It?
People know your brand. But why should they choose it? Five questions— and lessons from our team’s work across food, automotive, hospitality and more— show how consumer understanding can turn attention into action.
Digital Recovery Can Hide a Store-Traffic Problem
Digital sales can rise while stores lose relevance. Bath & Body Works and other retailers reveal why better conversion cannot replace a compelling reason to visit, browse and discover.
The Quiet Bank Switch: How Retail Banks Lose Share of Wallet Before They Lose the Customer
Customers rarely leave a bank all at once. They quietly move money, attention and trust elsewhere. The Quiet Bank Switch explores how retail banks lose share of wallet— and how relevance, useful advice and better experiences can win it back.