Left off Madison digs into specific ethnicities to carve out its niche

September 1, 2023 by Michael Bürgi for DIGIDAY

The agency and ad-tech worlds are filled with ex-holding company executives who left their strongholds to make their own marks. Whether out of frustration with the glacial pace of holding company progress, or just a desire to be their own bosses, it’s a common tale in the brand marketing ecosystem. 

One such agency, Left off Madison (get the double-entendre there?) was formed by a handful of ex-Dentsu and Merkle executives — who hold no grudges since they still actually work with some Dentsu-owned agencies today. Formed primarily by CEO Rob Douglas and president Boris Litvinov, Left off Madison has carved out this niche for clients that are seeking…

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