Their specialty: digging deeper into ethnic audiences and their distinct tendencies (as in, Columbians are different from Mexicans or Argentinians, even though many agencies tend to lump them into one Latin cohort)
“Getting back together with Boris only adds more fuel to the agency’s fire to power brand and business growth for our clients’ businesses,”
Besides a whole lot of mid-sized companies scrambling to get their own 1st party data collection going as they weather cold, harsh reality of a cookless targeting future, I see a huge push in DTC.
Our industry is based upon people — that is the primary and most important asset. Having and retaining the best talent is the most important attribute an advertising agency can deliver its clients.