2024 exposed every weak spot in marketing: KPIs that weren’t defined, pixels that didn’t fire, funnels that leaked, and teams that hesitated when speed mattered most. Our new piece, “What This Year Taught Us About Growth, Part 1,” distills the exact lessons CMOs need to carry into 2025 — from fixing tech and tightening targeting to building campaigns that survive chaos. Growth isn’t about conditions anymore. It’s about conviction, clarity, and speed.