The Madison Report: Audience Intelligence, Agency Moves & Opinions That Drive Business

Could Gen X be the most prepared generation in America right now?

Gen X was built for this moment. As the original latchkey kids turned pandemic-era anchors, we’ve weathered every major crisis from the crack epidemic to 9/11 to the Great Recession—and came out adaptable, self-sufficient, and steady. Now, as the nation’s ultimate “sandwich generation,” Gen X isn’t just coping through COVID-19—we’re leading.

Read More