What’s Driving Growth Right Now

Most insights explain the past. Ours are built to win what’s next.

This is where we call out what’s breaking, what’s working, and where growth is being created right now—so you can move before everyone else does.

Generational Insights, Leadership & Resilience, Marketing Strategy, Consumer Behavior, Culture & Society Robert Douglas Generational Insights, Leadership & Resilience, Marketing Strategy, Consumer Behavior, Culture & Society Robert Douglas

Could Gen X be the most prepared generation in America right now?

Gen X was built for this moment. As the original latchkey kids turned pandemic-era anchors, we’ve weathered every major crisis from the crack epidemic to 9/11 to the Great Recession—and came out adaptable, self-sufficient, and steady. Now, as the nation’s ultimate “sandwich generation,” Gen X isn’t just coping through COVID-19—we’re leading.

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