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Marketers Could Replace Sports Sponsorships With Art Galleries & Aquariums

Before spending their next dollar, marketers might want to reconsider their sponsorship strategy and approach based upon consumer shifts.

Where International Vacation Travelers Are Heading, Or Not

With in the influx of soft news stories focused on the upcoming Spring break and summer vacation getaways, we took a closer look at which international destinations are growing and shrinking. The results may surprise you.

Where to Watch the Super Bowl

Consumers Are Shifting Where They Will Watch The Big Game That Could Affect Grocery Sales

Diversity in Advertising Could be Experiencing a Reversal by Consumers

Two years ago, 23.7% of respondents aged 18 and older in the MRI-Simmons survey strongly agreed that culturally diverse advertising is essential for a company's relevance. See how that's changed now.

Boris Litvinov Of Left Off Madison: 5 Ways To Manage Your Marketing Budget For Improved ROI

Start your testing and learning journey with digital channels. As you gather insights and successes, gradually integrate them into your standard marketing strategy. Meanwhile, continue experimenting with fresh opportunities. When properly executed, a one-month intensive testing schedule can yield exceptional outcomes.

One To Watch Unfold: Cadillac, EVs, and Black Audiences

As it turns out, Black car buyers are just not that interested in EVs right now.