Technics wanted to assert itself as the premium audio brand for culture-makers—not just audiophiles. The brand needed a platform where music, fashion, sport, and lifestyle collide and a partner that attracts early adopters and tastemakers who shape trends long before they hit the mainstream.

In 2024, and based upon Left Off Madison’s recommendation, Technics dipped into Hypebeast’s golf property, HypeGolf, through its Los Angeles Invitational. The result? A surge of cultural relevance and a direct line into the new “nouveau golf” audience redefining the sport.

The question heading into 2025: How do we turn a one-off into a movement— one that expands reach, deepens engagement, and sells product? That’s where Left Off Madison stepped in, again.

Make Technics the Soundtrack of a New Golf Subculture

We doubled down on the momentum from 2024 and expanded Technics’ footprint across HypeGolf’s two most powerful cultural engines:

1. HypeGolf Invitational – New York Edition
   A reimagined, high-profile tournament designed to ride the cultural surge surrounding the Ryder Cup at Bethpage, the US Open Tennis Championships, and New York Fashion Week.

2. HypeGolf Clubhouse 2.0 – SoHo Flagship (Aug 29–Sept 28)
   A month-long retail, content, and community hub located at 147 Grand Street.

Our mission: Position Technics as a lifestyle essential — where premium audio meets modern golf, fashion, nightlife, and culture. Not a product demo. Not a sponsorship. A cultural placement that seamlessly integrates sound into the lifestyle of this influential tribe.

Month-Long Retail + Culture Hub

HypeGolf’s Clubhouse became a magnet for stylish golfers, DJs, creatives, and tastemakers drawn to the most buzzworthy intersection of golf and culture in NYC. Technics anchored the experience:

• AZ100 Earbuds prominently displayed and for sale alongside adidas Originals Golf, Oakley, Malbon, Payntr, MANORS, Fiori, Students, and other trend-driving brands.

• Technics × Lamborghini SL-1200 turntables powered the mobile DJ booth at in-store events, instantly becoming a social content engine.

• Technics CX700 wireless speakers ran audio throughout store hours, embedding Technics into the sensory identity of the Clubhouse.

Other partners included Adidas, Lexus, Johnnie Walker, Oakley, Michelob ULTRA, and SEGA giving Technics cultural adjacency that money alone can’t buy.

HypeGolf Clubhouse Classic – Harbor Links (Sept 17)

The signature NYC tournament introduced a new 6-6-6 format—part competition, part vibe. Technics elevated the experience with:

• An on-course audio mirage on Hole 12 where players touched and tested the latest Technics equipment.

• A Technics-branded DJ booth running live sets during warm-ups and the after-party.

• Direct 1:1, high-quality engagement with every single player—a standard nearly impossible at typical sports events.

The brand was represented on-course by cultural tastemakers including DJ-producers Jayceeoh, rhêtorík, TGUT, media personality Nikki Blades, music executive Billy Jones, and marketing executive Bee Nguyen of Left Off Madison. This was not “celebrity seeding.” This was authentic cultural validation.

2025 Didn’t Just Beat 2024. It Rewrote the Playbook.

1. Massive Growth in Scale and Visibility

• Investment: +68% more than 2024

• Impressions: +176% above original measured projections

• Additional impressions from in-store events: unmeasurable but meaningful due to constant DJ booth visibility and organic content creation.

2. The Technics DJ Booth Became an Icon

Across the Clubhouse and Invitational, the branded DJ booth became the visual anchor for the entire experience—appearing in social posts, media coverage, and live content throughout the month.

3. Breakthrough, High-Quality On-Course Engagement

• 100% 1-on-1 interaction with players—no entourages, fewer distractions, better conversations.

• Product in hand, demos in real time, relationships built on authenticity.

4. Sales Momentum Inside the Clubhouse

• Early signals showed the Champagne Gold AZ100 selling particularly well.

• Final sell-through reporting undisclosed, but foot traffic and trial exceeded expectations.

Technics wasn’t just present at HypeGolf. Technics became part of the culture—a premium audio brand that truly understands the intersection of sound, style, sport, and social identity. In a single month, Technics successfully:

• Entered a new, youth-driven luxury lifestyle segment

• Reached culture-drivers before competitors

• Reinforced brand heat through real-world, real-community experiences

• Positioned Technics as the sound of modern golf culture

This is what premium brand-building looks like in 2025 and beyond.