Selected Work

Marketers Could Replace Sports Sponsorships With Art Galleries & Aquariums

Before spending their next dollar, marketers might want to reconsider their sponsorship strategy and approach based upon consumer shifts.

Diversity in Advertising Could be Experiencing a Reversal by Consumers

Two years ago, 23.7% of respondents aged 18 and older in the MRI-Simmons survey strongly agreed that culturally diverse advertising is essential for a company's relevance. See how that's changed now.