More Consumers Agree That Your Advertising Likely Sucks
There is trouble in advertising land. Consumers are increasingly annoyed with advertising. This has been created by the marketers and their ad agencies. But our question is who is responsible and accountable?
Take Me Out To The Ball Game With Your Customer Prospects
With rising media costs and CMOs finding it tougher to drive return-on-investment with the big net of spending into the media waters in hopes of catching customers, it's time that some of those brands look to cohorts. Are Major League Baseball fans an option? Read on to find out if MLB is right for your brand.
Diversity in Advertising Could be Experiencing a Reversal by Consumers
Two years ago, 23.7% of respondents aged 18 and older in the MRI-Simmons survey strongly agreed that culturally diverse advertising is essential for a company's relevance. See how that's changed now.