Boris Litvinov Joins Left Off Madison As President

LEFT OFF MADISON
LEFT OFF MADISON
  • Home
  • About
  • Work
  • Ideas
  • Get Started
  • More
    • Home
    • About
    • Work
    • Ideas
    • Get Started
  • Home
  • About
  • Work
  • Ideas
  • Get Started

launching just bare chicken in a highly commoditized segment

Services

 Audience Intelligence, Broadcast Media, Digital Media, Social Media, Outdoor, Endemic Partnerships, Creative, Content, Production, Just BARE Chicken, Case Study

Summary

Objective

Objective

Objective

Create awareness, interest and sales of premium fresh poultry brand, Just BARE, as it gains distribution area-by-area across the U.S. Disrupt shoppers' long-standing buying behaviors in a highly-commoditized, low-thought category. 

Insight

Objective

Objective

 There's a growing population of adults in the U.S. (62.6 million) that specifically buys organic or natural foods.  This audience is increasingly focused on food sourcing, especially when feeding their family.  Meat ranked in the top-3 most important items.

Strategy

Strategy

Strategy

We dared to ask, "Who makes your food?" Taking a cue from the food source code on packages of Just BARE, we created an ad campaign focused on a few Just BARE chicken farmers. Shoppers would build an emotional connection to these farmers.

Approach

Strategy

Strategy

A data-driven, cross channel media approach was used to drive purchase intent among organic and natural food shoppers. But, we owned dinner moments through daypart domination and partnerships with Food Network, Spotify, and Food52. 

DELIVERABLES

"Anthem 1:50" 

"Adam :30" 

"Rebecca :30"

"Hasten :30" 

"Amy :30" 

Food52 partnership

To grow relevancy of Just BARE and deepen a connection with dinner moments, we partnered with Food52 for a branded content series.

weather-triggered

Partnered with Weather.com and Watson from IBM to trigger ads in geographic areas where weather was ideal for grilling.

results

+50%

+50%

+50%

Sales increase year-over-year

+39%

+50%

+50%

Purchase intent after campaign exposure

Related case studies

Panasonic

Western Union- Domestic

Panasonic

Find out more

Hitachi

Western Union- Domestic

Panasonic

Find out more

Western Union- Domestic

Western Union- Domestic

Western Union- Domestic

Find out more
Back To Work

Copyright © 2020-2023 LEFT OFF MADISON, INC. - All Rights Reserved.

  • Home
  • About
  • Work
  • Ideas
  • Get Started

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept