Trusted by SOME OF Japan’s Most Iconic Brands.
From beauty and entertainment to food and digital innovation, Japan’s leading marketers choose Left Off Madison for one reason: we think and act with an 営業 (Eigyō) mindset. That means partnership before process, precision before flash, and performance above all. We’ve built trust, delivered growth, and become an extension of our clients’ teams—across borders, categories, and cultures.
How a Legacy Brand Reclaimed Relevance Among Today’s Business Decision Makers
Hitachi’s “Powering Good” campaign repositioned the brand from an industrial legacy to a collaborative force for innovation, targeting senior decision makers with a message of purpose-driven transformation. Through tailored digital engagement, the campaign invited leaders to partner with Hitachi in solving societal, environmental, and economic challenges.
Client
HITACHI
Product
Social Innovation Business (SIB)
SEIKO GROUP CORPORATION
Seiko Japan needed an agency that could handle celebrity talent, U.S. production, and cultural nuance—Left Off Madison delivered a cinematic campaign that connected performance, family, and purpose with measurable brand impact.
Turning a Watch Launch Into a Brand Moment.
When “Just Advertise More” Isn’t the Answer
Ajinomoto Foods faced four fading brands, overlapping products, and powerful category leaders. Instead of throwing money at the problem, we brought precision: uncovering white spaces, building relevance, and creating esteem. The outcome? Four distinct brands, stronger growth, and a frozen-aisle portfolio built to compete at scale.
Client
Ajinomoto Foods North America
Product
Portfolio
sanrio
Sanrio — empowering the global legacy and cultural relevance of the Hello Kitty character as she turns 50 and enters her next digital chapter.
Hello Kitty 2.0 — Digital Connections that Spark Culture
Turning Panasonic’s Portfolio Complexity Into ROI
Direct-to-consumer meant more than new media plans. It meant sharper targeting, differentiated creative, and a strategy to avoid cannibalization across overlapping products. We turned the challenge into a growth engine — for LUMIX, Technics, and Panasonic appliances.
Client
Panasonic North America
Product
Portfolio
KOSÉ Corporation
When KOSÉ—Japan’s 3rd largest beauty company and the creator of iconic Japanese beauty brands SEKKISEI, DECORTÉ, and ADDICTION TOKYO—set its sights on America, we delivered a mission-critical launch sprint: crafting a five-page WWD print ad and producing a presidential address video that introduced the brand’s elegance and authority to the U.S. beauty industry.
