Business-to-Business, Audience Intelligence, Search, Digital Media, Social Media, Native Media, Direct Site Partnerships, Content, Creative, and Production, Hitachi, B2B, Case Study
Americans mostly know Hitachi for TVs. Hitachi needed to build credibility for its business transformation and innovation services. Get business decision-makers across manufacturing, transportation, energy, etc. to re-evaluate Hitachi's offerings.
On average, 6.8 people are involved in B2B purchasing decisions, so it’s critical to use different drivers and motivations for key players in the decision-making process. Hitachi has a strong reputation in the U.S. market, but lacks credibility in innovation.
Use data and digital media to reach targeted business decision-makers with Hitachi content that would educate and drive engagement. Using tailored communications, inspire and empower "collaborative transformation" between companies.
We used a data-driven digital mix of media platforms that includes search, social, native, programmatic, and direct site buys (i.e., WSJ, Bloomberg). We developed and produced +200 dynamic ad units tracked in a real-time reporting dashboard.
Surpassed projected impressions by 92%
Eclipsed original goal of attracting qualified prospects to Hitachi site by 49%. Re-set goal and beat that by 18%.
Improved click-thru-rate by 23%
Reduced website bounce rate by 16% from goal.
Reduced cost-per-pageview by 67%
Reduced cost-per-click projection by 75%