Get business decision-makers to consider Hitachi offerings

Americans mostly know Hitachi for TVs. Hitachi needed to build credibility for its business transformation and innovation services. Get business decision-makers across manufacturing, transportation, energy, etc. to re-evaluate Hitachi's offerings.

On average, 6.8 people are involved in B2B purchasing decisions, so it’s critical to use different drivers and motivations for key players in the decision-making process. Hitachi has a strong reputation in the U.S. market, but lacks credibility in innovation.

Use data and digital media to reach targeted business decision-makers with Hitachi content that would educate and drive engagement. Using tailored communications, inspire and empower "collaborative transformation" between companies.

We used a data-driven digital mix of media platforms that includes search, social, native, programmatic, and direct site buys (i.e., WSJ, Bloomberg). We developed and produced +200 dynamic ad units tracked in a real-time reporting dashboard.