Beauty Brands Call Us When They Need a Sure Thing
Whether it’s consulting on a product launch, managing a short-term campaign, or running a multi-year engagement, Left Off Madison brings deep category expertise and relentless focus to every task. We’re nimble enough to adapt and bold enough to deliver results that move markets—and beauty shelves.
Creating Demand for the Razor No One Knew They Needed, OR WANTED.
To launch Panasonic’s Palm Razor, we didn’t just sell a product—we sparked curiosity. By redefining grooming through award-winning ergonomic design, five precision blades, and the credibility of a well-known actor, we turned an unseen need into a must-have desire among men who thought they’d seen it all.
Client
Panasonic North America
Product
Palm Razor
KOSÉ Corporation
When KOSÉ—Japan’s 3rd largest beauty company and the creator of iconic Japanese beauty brands SEKKISEI, DECORTÉ, and ADDICTION TOKYO—set its sights on America, we delivered a mission-critical launch sprint: crafting a five-page WWD print ad and producing a presidential address video that introduced the brand’s elegance and authority to the U.S. beauty industry.
A Fast, Flawless Debut for Japan’s Beauty Powerhouse.
nanoe Hair Dryer: How We Won Between Luxury & Knock-Offs
Left Off Madison carved out a clear brand position by spotlighting Panasonic’s nanoe™ frizz-fighting technology, amplified it through creator-driven content and precision ads, and drove standout growth in a crowded field between over-priced luxury models and cheap, unreliable knock-offs.
Client
Panasonic North America
Product
nanoe™ Hair Dryer
EXPONENT BEAUTY
For Exponent Beauty, we acted like marketing mechanics—diagnosing what was misfiring, from pixel syncs and Shopify integrations to audience targeting and UX—and through fast, focused project sprints, we got their digital engine running smoothly for scalable, sustained growth.
When Exponent Needed a Tune-Up, We Rolled Up Our Sleeves.
Reawakening an Icon of Luxury for a New Generation.
For Red Door Spa by Elizabeth Arden, we helped rejuvenate a legendary brand whose clientele was aging out—using fresh consumer insights, modern media strategy, and culturally attuned creative to attract today’s affluent, globally minded young women to rediscover luxury, self-care, and the Red Door experience.
Client
Elizabeth Arden
Product
Red Door Spa
27 ROSIERS
With 27 Rosiers, we stepped in to calibrate platforms, refine targeting, and deliver a full-funnel digital lift—proving that short-term partnerships can drive lasting growth.
