The First Tool Built to Win at Independent Retail—Zip Code by Zip Code

CPG brands are losing millions in sales they can’t see. Independent retailers—bodegas, corner markets, liquor stores, small grocers—make up a massive share of consumer purchases, yet they’ve long lived in a data blind spot. Nielsen can’t see it. IRI can’t track it. Most agencies can’t influence it.

Tiendita™ changes that.

Built by Left Off Madison and powered by Evidnt, Tiendita™ delivers real-time sales data from thousands of independent retailers across the U.S. and Puerto Rico—and turns that intelligence into instant media action to drive or defend sales.

What Tiendita™ Delivers

🔍 Locate

Access real-time sales at independent retailers—organized by state and ZIP—where traditional data sources have zero visibility.

📊 Score

Identify strongholds, soft spots, and threats. See where you're winning... and where you're bleeding.

🧭 Plan

Create surgical media strategies that grow, stabilize, or pull back spend—based on actual sales, not assumptions.

⚡ Activate

Launch or adjust media instantly—programmatic, social, CTV, OOH—directly from the platform at the local level.

🔁 Report

Measure the impact. Rescore sales. Optimize. Repeat.
Every dollar accountable. Every action justified.

Why It Matters Now

• Nearly 40% of U.S. sales in key CPG categories move through independent retailers—yet most brands still make decisions using national averages and weeks-old reports.

• Big-box channels are saturated; true growth lives in fragmented markets where data has traditionally been invisible.

• Speed is now a competitive weapon, and waiting six weeks for a Homescan update is no longer an option.

With Tiendita, brands can dynamically reallocate budgets to ZIP Codes where products like Ling Ling dumplings are surging, defend market share the moment competitor price drops hit bodegas, or act on snack and confectionery inventory gaps before losing shelf space to rivals.

The result? CMOs can defend retail ground before it’s lost, reinvest wasted spend into high-opportunity geographies, strengthen retailer relationships with real support, and prove media value directly to CFOs.

Tiendita delivers a store-level edge no other agency can offer—it doesn’t rely on assumptions, it runs on proof. Because when you can truly see every sale, you don’t spend the same. Left Off Madison can. And we don’t waste a dollar.

Let’s outpace your competitors where it matters most: at the point of sale.