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Tiendita

Greater than 35% of consumer product sales happen at +160,000 independent retailers in the U.S. where sales data is inaccessible, under-utilized, or too late.

Marketers would like to know if they are winning or losing sales at indie retailers in real-time. 

Our TienDita platform, powered by evidnt, uses real-time POS sales data from indie retailers and determines a brand's growth potential, by location.

We pull sales data from thousands of POS terminals from across the U.S.  No longer will marketers have to wait months to get shoddy 3rd-party sales data. 

Then, through TienDita, we can intelligently activate and optimize any media to help marketers drive or defend their sales, by each geo-location.

We activate and optimize across all media channels via direct IO or programmatic activations.

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LOCATE, SCORE & PLAN CPG PERFORMANCE, BY GEO-LOCATION

Locate, Score & Plan

 This chart illustrates an example of scoring beer sales in real-time by ZIP code (Heineken, Coors Light, Modelo Especial). This example illustrates how Coors Light might activate and automate advertising to grow, defend sales by geo-location.

ACTIVIATE MEDIA & MONITOR SALES RESULTS, BY GEO-LOCATION

Frequency Business Impact

Chart illustrates an example of how a marketer will better answer "does more ad frequency translate into business growth?" using TienDita.

Media Mix Business Impact

Chart illustrates  an example of how a marketer will better answer "does display alone or display + CTV drive better business growth?" with TienDita

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