For THE CMO Who JuggleS More Than One Brand
Managing multiple brands means constant tension between clarity and chaos. At Left Off Madison, we’ve helped Panasonic, ASR Motorsport, and Ajinomoto Foods create distinct swim lanes for their portfolios — ensuring each brand thrives without overlap.
For CMOs, that means sharper positioning, cleaner storytelling, and measurable growth across every brand you own.
Turning Panasonic’s Portfolio Complexity Into ROI
Direct-to-consumer meant more than new media plans. It meant sharper targeting, differentiated creative, and a strategy to avoid cannibalization across overlapping products. We turned the challenge into a growth engine — for LUMIX, Technics, and Panasonic appliances.
Client
Panasonic North America
Product
Portfolio
asr motorsport
We Didn’t Launch 5 Brands — We Dropped a Movement.
When ASR Motorsport rolled out five brands at once, we treated it less like selling wheels and more like dropping an album. Buzz, culture, and community hit overnight—and the market moved with it.
Client
ASR Motorsport
Product
Portfolio
When “Just Advertise More” Isn’t the Answer
Ajinomoto Foods faced four fading brands, overlapping products, and powerful category leaders. Instead of throwing money at the problem, we brought precision: uncovering white spaces, building relevance, and creating esteem. The outcome? Four distinct brands, stronger growth, and a frozen-aisle portfolio built to compete at scale.
Client
Ajinomoto Foods North America
Product
Portfolio
CAESARS ENTERTAINMENT
Caesars Entertainment unified its vast portfolio and won over promotion-driven Asian audiences by centralizing strategy, segmenting by lifestyle values, and focusing on hospitality, dining, and entertainment—driving record efficiency, cultural relevance, and long-term growth.
