the Multicultural Experts Nobody Expected—But Everyone Calls.
From Hispanic to Asian to Arabic and African audiences, Left Off Madison has been behind some of the industry’s most effective multicultural campaigns—often as the ghost in the machine. Our proprietary 40+Madison tool targets over 40 cultural subsegments, giving brands precision, authenticity, and performance others can only promise. Awards prove it. Results confirm it.
When Culture Beats Budget.
With limited spend and fierce competition, Left Off Madison turned Panasonic’s first U.S. portable speaker launch into a movement—anchoring the BMAX in Jamaican sound-system culture and driving triple-digit traffic growth, 4x engagement, and a surge in Amazon sales.
Client
Panasonic North America
Product
BMAX Bluetooth Party Speaker
general motors
By blending sharp cultural insights with high-impact creative, Cadillac’s in-language campaign for ATS, XT5, and Escalade models smashed English-language benchmarks—capturing the attention (and clicks) of Canada’s affluent “Fuerdai” market.
How Cultural Precision Outperformed Cadillac’s Own Benchmarks
Reigniting a Global Icon Through Emotion, Culture, and Precision
By reframing money transfer as emotional connection and delivering culturally nuanced creative with hyper-targeted media, Left Off Madison helped Western Union achieve three consecutive years of growth and restore its leadership in both trust and technology.
Client
Western Union
Product
International, U.S. Outbound
worldremit
Left Off Madison helped WorldRemit break into New York’s crowded money transfer market with a bold “Don’t Trust Us” campaign that turned skepticism into credibility, driving awareness, engagement, and app activations that outperformed expectations.
The Bold New Face of Global Money Transfers
CHEVRON CORPORATION
We helped Chevron enter one of the most skeptical Latino communities in California—not with corporate messaging, but with cultural relevance and community presence. By shifting focus from energy to education, we reframed the brand from an industry giant to a committed supporter of local opportunity.
Where Advertising Meets Advocacy
Reaching Untapped Audiences: How we Helped Xfinity Win Over Asian-American Households
Left Off Madison targeted Asian-American households for xfinity with tailored, multilingual creative and precision tools to shift viewing habits and drive subscriptions. Using culturally relevant media, direct mail, and messaging that spoke to bicultural lifestyles, the campaign reignited growth and prompted xfinity to expand its cultural content offerings.
Client
Comcast
Product
xfinity X1
Proof That Cultural Insight Drives Performance.
Soccer United Marketing and sponsors like Bud Light and Wells Fargo needed more than visibility—they needed connection. Our campaign turned deep cultural understanding into measurable engagement, igniting a fan experience that made brands part of the celebration.
Client
Soccer United Marketing
Product
Mexico vs. USA
Marching Past Barriers: How We Recruited the Next Generation of African-American Army Leaders
By pairing the Army’s career opportunities with authentic Black icons and delivering powerful digital storytelling, we exceeded recruitment goals for eight straight years, broke industry benchmarks, and earned a Telly Award along the way.
Client
U.S. Army
Product
Recruitment- African descent
When the Brief Was National Security, Not Brand Awareness.
We helped the U.S. Army fill a decade-long recruitment gap in just three years—by building trust within cultures where marketing alone could never reach.
Client
U.S. Army
Product
O-9L
CAESARS ENTERTAINMENT
Caesars Entertainment unified its vast portfolio and won over promotion-driven Asian audiences by centralizing strategy, segmenting by lifestyle values, and focusing on hospitality, dining, and entertainment—driving record efficiency, cultural relevance, and long-term growth.
