Launch Isn’t a Moment. It’s a System.
Launching a brand or product isn’t about noise, it’s about momentum. Left Off Madison turns new and reimagined products into commercial successes, even in crowded markets. From high-performance electronics to culturally nuanced food brands and automotive challengers, we align strategy, creative, media, and culture from day one — driving faster adoption, sharper differentiation, and demand that shows up in sales, not just awareness.
Golf AND Earbuds? Sounds Crazy. It Worked.
Technics took on audio giants with the AZ80 launch by targeting an unexpected niche: young, affluent, and diverse golfers. A golf-driven media and creative strategy delivered strong month-over-month ROI, boosted retail sales, and turned global skeptics into believers.
Client
Panasonic North America
Product
Technics > Ear buds
We Didn’t Launch 5 Brands — We Dropped a Movement.
When ASR Motorsport rolled out five brands at once, we treated it less like selling wheels and more like dropping an album. Buzz, culture, and community hit overnight—and the market moved with it.
Client
ASR Motorsport
Product
Portfolio
From Gyoza to Glory. We Delivered.
Tasked with launching a little-known Japanese frozen food brand to affluent Costco shoppers in the Pacific Northwest, we delivered a premium-quality message through a full-funnel media blitz. The result? Sales soared to 3.8X Costco’s target in weeks, securing national distribution and turning a regional test into a nationwide win.
Client
Ajinomoto Foods North America
Product
Ajinomoto Gyozas
PILGRIM’S PRIDE
When You Can’t Outspend, THEN Outthink
Tyson and Perdue had budgets. We had guts. By positioning Just Bare Chicken around sourcing transparency, we unlocked a premium message that resonated with consumers and reshaped the meat section at grocery stores.
Creating Demand for the Razor No One Knew They Needed, OR WANTED.
To launch Panasonic’s Palm Razor, we didn’t just sell a product—we sparked curiosity. By redefining grooming through award-winning ergonomic design, five precision blades, and the credibility of a well-known actor, we turned an unseen need into a must-have desire among men who thought they’d seen it all.
Client
Panasonic North America
Product
Palm Razor
keurig dr pepper
when Playing Smaller Can Win Bigger
Small budgets don’t kill growth — weak strategy does. We launched dnL from 7UP with under $3M, exceeded 5 million cases ahead of plan, and built a disruptive brand that stayed on shelf for 5+ years, earning Ad Age’s #2 Best Nontraditional Campaign behind Nike.
