Entertainment Grows When You Target Differently.
The biggest wins don’t come from chasing the obvious—they come from uncovering new audience behaviors, passions, and cultural triggers. Whether it’s introducing SoundSlayer to gamers, Hello Kitty to a digital-first generation, or Slotomania to non-gamers, Left Off Madison turns entertainment into engagement and engagement into revenue.
Reaching Untapped Audiences: How we Helped Xfinity Win Over Asian-American Households
Left Off Madison targeted Asian-American households for xfinity with tailored, multilingual creative and precision tools to shift viewing habits and drive subscriptions. Using culturally relevant media, direct mail, and messaging that spoke to bicultural lifestyles, the campaign reignited growth and prompted xfinity to expand its cultural content offerings.
Client
Comcast
Product
xfinity X1
sanrio
Sanrio — empowering the global legacy and cultural relevance of the Hello Kitty character as she turns 50 and enters her next digital chapter.
Hello Kitty 2.0 — Digital Connections that Spark Culture
Slotomania: Full-Funnel Boost from 600K to Momentum
Left Off Madison re-energized Slotomania by amplifying its social, accessible, “Makes boring fun” personality across a mix of TV, out-of-home, radio and field activations, avoiding the cluttered digital ad space. The result: stronger buzz, higher downloads, deeper engagement — turning small-market tests into the blueprint for a national rollout.
Client
Caesars Entertainment > Playtika
Product
Slotomania
panasonic north america
For Panasonic’s SoundSlayer wearable speaker, we defined an audience for a product with no direct competitors—then, working hand-in-hand with the client, identified a right-sized, high-value subsegment that transformed a modest budget into measurable impact through precision targeting and tailored messaging.
