christofle

People celebrating with champagne and toasts, with decorative silver items and gifts on display.
A man in a blue suit sits in an office with large windows, a leather chair, and artwork leaning against the wall, with a briefcase on the floor. Below, three images show silver metal keychains with round, striped designs, a silver pen, a black wristwatch, and silver earphone case, along with a set of small silver earbud tips.

Reigniting a 200-Year-Old Luxury Icon for the Next Generation

Summary: Left Off Madison leaders helped Christofle modernize its legacy by using data-driven targeting, strategic partnerships, and contextual storytelling to connect a new generation of affluent consumers with the timeless allure of French luxury.

Services Provided For This Project:

Target Audience Assessment
Consumer Insights
Strategy
Direct-to-Consumer
Digital Media Planning & Buying
Creative
Social Content
Production
E-commerce

Christofle has been synonymous with French elegance since 1830, crafting exquisite silver and home décor for nearly two centuries. But legacy can be a double-edged sword. In the U.S., awareness was low, the audience aging, and the brand risked fading into the very category it once defined. The challenge: make this heritage brand relevant again to a new generation of luxury consumers without losing its timeless prestige.

To reignite growth, we set out to see if younger, digitally fluent audiences could fall in love with Christofle’s modern luxury. Our mission was to reintroduce the brand where aspiration meets access—through smart data, precise targeting, and storytelling that turned curiosity into desire.

Rather than chase clicks, we built connections. Using behavior-based targeting and CRM insights, we surrounded prospects across luxury and lifestyle environments, dynamically serving personalized ads based on browsing behavior and cart activity to keep Christofle top-of-mind.

Through a partnership with XO Group, Christofle appeared on The Knot and The Nest, aligning with moments of love, commitment, and new beginnings—reframing the brand as a modern symbol of taste and celebration.

Affluent consumers aren’t driven by discounts. They’re driven by discovery, exclusivity, and convenience. Every message honored that truth. And though the pilot budget was modest, engagement and traffic exceeded expectations, validating that a new generation of luxury seekers is ready to rediscover Christofle—and setting the stage for its next century of growth.

A woman in a red dress standing in a doorway with a chandelier overhead, revealing a room with elegant decor on the right side, including china cups with blue floral patterns, reflective chrome spheres, and a label indicating a Christie and Co. Ltd.
Three images: the left shows a woman in a strapless, pastel pink gown with a full tulle skirt, standing outside in a garden with another woman in white. The top right shows a silver-framed photo display with a black and white photo of a child on the
A traditional Indian wedding scene with people dressed in colorful, ornate garments. The bride is wearing a yellow and black outfit, while others wear elaborate costumes and accessories. There are intricate decorations, chandeliers, and a festive atm
Collage of four images: A woman in traditional Chinese wedding attire with intricate headdress and red dress, a wedding celebration with a bride and groom and guests throwing rose petals outside a church, a formal dinner table set with elegant china,
Screenshot of Christofle's website homepage featuring a smiling couple lying together, with the headline 'Gifts That Shine Like Their Love' and navigation options for finding, creating, and managing registries.

CREATING AND LAUNCHING THE ONINE GIFT REGISTRY

A table with silver bowls and glasses, potted plants, and a window in the background. Overlaid text reads "Christofle Paris Silver with a French Accent" and a button labeled "Discover."
Elegant dining table set with white plates, glasses, orange napkins, and a centerpiece, with text promoting Christofle's silver with a French accent.
An advertisement for Christofle's Silver Sphere object, featuring a silver sphere, a pen holder with pens, and a tablet, with a "Shop Now" button.
Advertisement for Christofle jewelry and gift store with blurred background of a person holding a bouquet of pink and white flowers and a black box, featuring the text "Gifts that last forever" and a "Shop Now" button.
An advertisement for Christofle showcasing a heart-shaped jewelry box, a knife and fork, and a silver tray on a table with a flower arrangement, with the text 'GIFTS THAT LAST FOREVER' and a 'SHOP NOW' button.
Advertisement for Christofle featuring silverware with a French accent, showing a table set with silver bowls, glasses, and plates, surrounded by green plants.

Behind Every Category or Client Logo Are Advertising Moves Powering Growth