The Secret Advantage Behind Today’s Most Effective Multicultural Campaigns

Every brand talks about diversity. Few know how to truly convert it.

Left Off Madison built 40+Madison™ to change that—a proprietary audience intelligence platform unlocking over 40 distinct cultural subsegments across Hispanic, Asian, African, Middle Eastern, and emerging diaspora markets.

For years, we were the hidden engine behind other people’s “multicultural success.” Now, we’re putting the tool in front of CMOs who demand precision, authenticity, and measurable growth.

Powered by Data. Built on Cultural Intelligence.

Created in partnership with Evidnt, 40+Madison doesn’t just identify audiences—it reveals where they live, what they value, and what moves them to act.

• 40+ Multicultural Subsegments
  Chinese vs. Korean vs. Filipino. Dominican vs. Salvadoran vs. Puerto Rican. Nigerian vs. Ghanaian vs. Ethiopian. Plus 31 others.
  (We don’t guess—we know.)

• Programmatic Precision
  Integrated directly with programmatic platforms to deploy media only where your real buyers are.

• Census-Future Ready
  With more than half of Americans under age 18 now multicultural, 40+Madison isn’t a tactic—it’s tomorrow’s total addressable market.

40+Madison delivers more than multicultural reach—it delivers competitive advantage. By unlocking hyper-specific cultural segments, CMOs achieve significantly higher ROAS while eliminating the waste that comes from broad, catch-all targeting. It enables creative authenticity that translates directly into measurable conversion, ensuring every message lands with cultural precision, not generic intent. Most importantly, it future-proofs growth by engaging America’s fastest-expanding consumer base before competitors even recognize the opportunity.

This isn’t just a tool—it’s a strategic weapon. Multicultural is no longer a box to check; it’s a battlefield to win. And 40+Madison gives your brand an edge the rest of the industry doesn’t even know exists. Ready to see the audiences your brand is missing?

Let’s unlock them together.