Mexican
Puerto Rican
Colombian
Dominican
Salvadoran
Guatemalan
Hispanic
Etc.
Nigerian
Jamaican
Kenyan
Ethiopian
Ghanian
Haitian
Etc.
Chinese
Asian Indian
Filipino
Vietnamese
Korean
Japanese
Asian
Etc.
Lebanese
Polish
Russian
Ukrainian
Syrian
Egyptian
Etc.
Inaccurate identification of ethnic and cultural groups based on ‘black box’ methodology. No frequency or recency data included.
Non-country specific; can not provide country specific audiences (ie: Mexicans versus Colombians).
Unscalable and used for activation only; based on cookie data.
Frequency data allows us to determine with 100% accuracy who we're connecting with. No more ‘maybe/mostly’ segments.
We can distinguish the different country of origins that make up the larger macro group (ie: Mexicans to Latinx).
Can be linked back to other data sets for addressability and activation. Currently unable to use for insights.
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