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MULTICULTURAL TARGETING ONLINE

40+Madison is the ad industry's only programmatic targeting platform that enables advertisers to accurately, efficiently reach hand-picked multicultural audiences online.

More specifically, we're able to uniquely target 40+ ethnic groups plus create sub-segments with this platform.

Minimize wasted ad impressions on multicultural audiences and realize a +20% improvement in ROI.

activate against 40+ multicultural audiences

Latinx

Africans, Afro-Caribbeans

Africans, Afro-Caribbeans

Mexican

Puerto Rican

Colombian

Dominican

Salvadoran

Guatemalan

Hispanic

Etc.

Africans, Afro-Caribbeans

Africans, Afro-Caribbeans

Africans, Afro-Caribbeans

 Nigerian

Jamaican

Kenyan

Ethiopian

Ghanian

Haitian

Etc. 

Asians

Arabic & Others

Arabic & Others

Chinese

Asian Indian

Filipino

Vietnamese

Korean

Japanese

Asian

Etc.

Arabic & Others

Arabic & Others

Arabic & Others

Lebanese

Polish

Russian

Ukrainian

Syrian

Egyptian

Etc.

READ OUR ANNOUNCEMENT

LEARN MORE

comparison

 Inaccurate identification of ethnic and cultural groups based on ‘black box’ methodology. No frequency or recency data included. 


 Non-country specific; can not provide country specific audiences (ie: Mexicans versus Colombians). 


 Unscalable and used for activation only; based on cookie data. 

Frequency data allows us to determine with 100% accuracy who we're connecting with. No more ‘maybe/mostly’ segments.


 We can distinguish the different country of origins that make up the larger macro group (ie: Mexicans to Latinx). 


 Can be linked back to other data sets for addressability and activation. Currently unable to use for insights.

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