activate against 40+ multicultural audiences
Latinx
Africans, Afro-Caribbeans
Africans, Afro-Caribbeans
Mexican
Puerto Rican
Colombian
Dominican
Salvadoran
Guatemalan
Etc.
Africans, Afro-Caribbeans
Africans, Afro-Caribbeans
Africans, Afro-Caribbeans
Nigerian
Jamaican
Kenyan
Ethiopian
Ghanian
Haitian
Etc.
Asians
Arabic & Others
Arabic & Others
Chinese
Asian Indian
Filipino
Vietnamese
Korean
Japanese
Etc.
Arabic & Others
Arabic & Others
Arabic & Others
Lebanese
Polish
Russian
Ukrainian
Syrian
Egyptian
Etc.
comparison
Inaccurate identification of ethnic and cultural groups based on ‘black box’ methodology. No frequency or recency data included.
Non-country specific; can not provide country specific audiences (ie: Mexicans versus Colombians).
Unscalable and used for activation only; based on cookie data.
Frequency data allows us to determine with 100% accuracy who we're connecting with. No more ‘maybe/mostly’ segments.
We can distinguish the different country of origins that make up the larger macro group (ie: Mexicans to Latinx).
Can be linked back to other data sets for addressability and activation. Currently unable to use for insights.